Date/Time
Date(s) - 02/02/2023 - 02/23/2023
6:00 pm until 8:00 pm
Location
Buffalo Arts Studio
Categories
Marketing Essentials to Develop Your Artist Brand with Spicy Creative
Thursdays
Feb 2 – Feb 23
4 weeks
6:00 – 8:00 PM
Community Space
$100
We generally associate marketing and branding strategies with companies, businesses, products or services. But with increasing competition in the arts industry even artists have incorporated a brand strategy as part of their practice. Today, both art and artists are competing to grab the attention of prospective collectors and commercial opportunities. It takes an investment of time and resources to develop your brand as an artist. Spicy Creative will present four workshops which dive into marketing best practices for artists and provide participants with the tools and knowledge needed to establish an artist brand. Learn how to apply marketing tactics with a DIY approach to help your artistic brand grow and gain visibility. This series of workshops is intended for emerging and career artists that would like to position themselves to attract commercial opportunities and further engage with their following.
Prerequisites to get the most out of this course include:
-have a social media presence (Instagram and/or TikTok)
-existing website or willingness to create one
-access to graphic design software/tools (canva/adobe creative suite)
-basic photography and video skills with your smartphone